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FIRED UP!

Most companies have a graphics standards manual as a set of guidelines for how their brand can be represented. Before putting together this type of manual, I created a company name and trademark for a pizza chain that would exist in all 50 states. The company name is Fired Up!, and the trademark was designed to represent a place where excitement and pizza come together to warm up any atmosphere. 

Once the name and trademark for

Fired Up! were established, I then created a set of graphics standards

and displayed how they could be

used through various components

such as trademark use, documents, packaging, advertising collateral, signage, wearables and more. 

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